Perceptions of Bank Employees Towards Green Finance: A Case Study
Kanthi Vineela1, Chokkamreddy Prakash2
1Kanthi Vineela, School of Management Studies, Guru Nanak Institutions Technical Campus, Hyderabad (Telangana), India.
2Chokkamreddy Prakash, Assistant Professor, School of Management Studies, Guru Nanak Institutions Technical Campus, Hyderabad (Telangana), India.
Manuscript received on 22 August 2024 | First Revised Manuscript received on 02 January 2025 | Second Revised Manuscript received on 20 April 2025 | Manuscript Accepted on 15 May 2025 | Manuscript published on 30 May 2025 | PP: 88-94 | Volume-5 Issue-1, May 2025 | Retrieval Number: 100.1/ijef.B259004021124 | DOI: 10.54105/ijef.B2590.05010525
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© The Authors. Published by Lattice Science Publication (LSP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: This study investigates the perceptions of bank employees towards green finance at ICICI Bank, focusing on how internal stakeholders view and engage with sustainable finance practices. The research aims to evaluate the impact of green finance on environmental sustainability, financial sector resilience, regulatory compliance, market opportunities, and corporate social responsibility. Utilizing a sample of 126 bank employees from two branches, L.B. Nagar and Uppal, the study employs a structured questionnaire and primary data analysis to assess familiarity, knowledge, and attitudes towards green finance. Findings reveal that while a significant portion of employees are familiar with and knowledgeable about green finance, there is a need for further education and increased training participation. Awareness is high regarding renewable energy financing but low for green bonds and carbon credit trading. Key motivators include financial returns, reputational benefits, and management support, with high implementation costs and regulatory constraints identified as major barriers. The study provides insights into enhancing ICICI Bank’s green finance strategy, emphasizing the need for improved awareness, training, and internal communication.
Keywords: Green Finance, Bank Employees, Environmental Sustainability, Financial Resilience, Regulatory Compliance, Corporate Social Responsibility, Training and Education, Perceptions.
Scope of the Article: Finance