An Unprecedented Surge: Understanding the Investor Boom in India
B. Mahalakshmi1, Manasvini Anand2, Aghilan. M3, L. Jalaja4
1B. Mahalakshmi, Student, Department of Commerce, SASTRA Deemedto-be University, Chennai (Tamil Nadu), India.
2Manasvini Anand, Student, Department of Commerce, SASTRA Deemed-to-be University, Chennai (Tamil Nadu), India.
3Aghilan. M, Student, Department of Commerce, SASTRA Deemed-to-be University, Chennai (Tamil Nadu), India.
4Dr. L. Jalaja, Assistant Professor, Department of Commerce, SASTRA Deemed-to-be University, Chennai (Tamil Nadu), India.
Manuscript received on 20 March 2025 | First Revised Manuscript received on 01 April 2025 | Second Revised Manuscript received on 02 May 2025 | Manuscript Accepted on 15 May 2025 | Manuscript published on 30 May 2025 | PP: 102-107 | Volume-5 Issue-1, May 2025 | Retrieval Number: 100.1/ijef.A261705010525 | DOI: 10.54105/ijef.A2617.05010525
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© The Authors. Published by Lattice Science Publication (LSP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The COVID-19 pandemic has caused remarkable disturbances in the global financial markets, causing a ripple effect in investor behaviour. The Indian stock market has witnessed an investor boom amidst this crisis. This research paper aims to provide a refined understanding of the reasons behind this phenomenon and its profound implications. By focusing on the qualitative research method, such as interviews, questionnaires, and content analysis, this paper delves into the underlying psychological reasons behind the entry of new retail investors into the market during the COVID-19 pandemic. The conclusions spotlight the need to comprehend investor behaviour during times of crisis and highlight how resilient the Indian stock market is in the face of global uncertainty. We’ve also inspected factors that influence investor participation, like socio-economic background, risk perception, and access to information. Moreover, we also scrutinize the role of technological advancements, such as online training and trading platforms, in facilitating greater access to the market. The findings of this research paper contribute valuable insights into the underlying psychology behind investor behaviour and the dynamics of the financial market, specifically during times of global crisis. The qualitative perspective in this study adds to various quantitative analyses that offer a nuanced understanding of the human dimensions. In conclusion, this study helps other students, novice and experienced researchers, and market participants devise strategies to enhance market resilience, investor education, and regulatory frameworks amidst hitherto unknown challenges.
Keywords: Investor Boom, COVID-19, Indian Stock Market, Investor Behaviour, Financial literacy, Retail Investor.
Scope of the Article: Finance