A Study of Customer Buying Behavior for Online Shopping with Special Reference to Electronic Goods
Punit Dubey1, Rajeev Sharma2, Vandana Kanaskar3
1Dr. Punit Dubey, Principal & Professor, Department of Under Graduation, Indore International College Affiliated to Devi Ahilya University, Indore (M.P), India.
2Dr. Rajeev Sharma, Associate Professor, Department of MBA, Modern Institute of Pharmaceutical Sciences, Indore (M.P.), India.
3Dr. Vandana Kanaskar, Assistant Professor, Department of Commerce, SAGE University, Indore (M.P.), India.
Manuscript received on 28 March 2025 | First Revised Manuscript received on 16 April 2025 | Second Revised Manuscript received on 18 October 2025 | Manuscript Accepted on 15 November 2025 | Manuscript published on 30 November 2025 | PP: 19-25 | Volume-5 Issue-2, November 2025 | Retrieval Number: 100.1/ijef.A261805010525 | DOI: 10.54105/ijef.A2618.05021125
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© The Authors. Published by Lattice Science Publication (LSP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: This paper aims to identify various factors affecting customer buying behavior. In the Digital era, there has been a rapid rise in online shopping. The emergence of the internet and technological progress has transformed how consumers interact with commerce. Online shopping has become a pivotal element of modern consumer behavior, altering purchasing habits, preferences, and decision-making processes. This essay provides a comprehensive analysis of consumer behaviour in the context of online shopping, addressing factors that shape buying decisions, the significance of trust and convenience, the influence of social dynamics, the psychological elements that impact choices, and the implications for businesses. By reviewing existing research and empirical evidence, this study provides meaningful insights into the complexities of online consumer behaviour in the electronic goods sector.
Keywords: Online Shopping, Customer Behavior, Trust.
Scope of the Article: Public Sector Accounting